Organic SEO
Long-term rankings for competitive national keywords using on-page optimization.
Stop Paying for Every Click
Ads are like a faucet: nice when they’re on, but the second you stop paying, the water stops.
Organic SEO is like digging a well. It takes work to dig, but once it’s flowing, you own the water.
The Numbers That Matter
Paid ads cost $30-50/click for competitive local service keywords.
A single first-page organic ranking for a high-intent keyword can bring 500+ clicks per month.
That’s $15,000-25,000/month in equivalent ad spend—from one ranking.
Now imagine 10 first-page rankings. That’s $150,000-250,000/year in free traffic that would have cost you that much in ads.
SEO is the only marketing investment that compounds. Content you publish today will generate leads for years. It’s not an expense—it’s digital real estate.
The “Money Keyword” Approach
We don’t care about vanity metrics. Ranking #1 for a keyword that nobody searches for is useless.
We focus on Commercial Intent Keywords:
| Keyword Type | Example | Intent Level |
|---|---|---|
| Bad | ”History of roofing shingles” | Educational, browsing |
| Good | ”Metal roof cost Jacksonville NC” | Wallet out, ready to buy |
We target the terms that signify a user has their credit card in hand.
Technical Excellence
Google is a robot. If your code is messy, it can’t read your site.
Because we hand-code our sites, our technical SEO is flawless out of the box:
- Semantic HTML: We use proper H1, H2, and article tags so Google understands your content hierarchy.
- Schema Markup: We code “LocalBusiness” schema directly into the JSON-LD of your home page. This makes you eligible for rich results.
- Image Optimization: Every image has a descriptive alt tag and next-gen format (WebP). Fast loading = higher rankings.
- Core Web Vitals: Our sites pass all three metrics (LCP, FID, CLS) automatically.
The Authority Game
Google ranks specialists, not generalists.
We structure your site into “Content Silos.”
If you’re a Landscaper, we don’t just dump all services on one page. We build a “Hardscaping” silo with child pages for Pavers, Retaining Walls, and Fire Pits.
The result: Google sees you as the authority on Hardscaping—not just “a landscaper who mentions hardscaping.”
This is how you outrank the big national directories that have 10x more backlinks. You specialize. They generalize.
Your Competitors Are Building Their Wells Right Now
The businesses who invest in SEO today will own page 1 in 12 months.
The longer you wait, the harder—and more expensive—it becomes to catch up. Every month you delay is a month your competitors are publishing content and building authority you’ll have to overcome later.
Start digging your well today.