Local SEO
Dominate the Map Pack. Optimization for Google Business Profile and local citations.
If You Aren’t in the Map Pack, You Don’t Exist
When a pipe bursts or a roof leaks, nobody scrolls to page 2 of Google.
They pull out their phone, search “plumber near me,” and call one of the top 3 results in the Google Map Pack.
If you aren’t in those top 3 spots, you’re handing money to your competitors.
The Math That Changes Everything
The #1 position in the Map Pack gets 33% of all clicks. Positions 4-10 split the remaining 7%.
Let’s say there are 500 “plumber near me” searches per month in your area:
| Position | Click Share | Monthly Calls |
|---|---|---|
| #1 | 33% | ~165 calls |
| #2 | 15% | ~75 calls |
| #3 | 10% | ~50 calls |
| #4-10 | 1% each | ~5-10 calls |
The difference between position #1 and position #4 is 155 calls per month.
At a $5,000 average job value and 30% close rate, that’s $232,500/year in revenue difference.
Same service. Same skills. Different Google position.
Our Local Domination Strategy
1. Google Business Profile (GBP) Perfection
Your GBP is your new homepage. We optimize every inch of it:
- Categories: We select the primary and secondary categories that match high-intent searches. “Water Heater Installation Service” vs just “Plumber” means you show up for the high-value searches.
- Photos: We geo-tag photos to prove to Google you actually work in the area. Not stock photos—real job site photos with metadata.
- Services: We explicitly list every service you offer so you show up for “emergency drain cleaning” and not just “plumber.”
- Posts: Weekly updates signal to Google that your business is active and engaged.
2. The Citation Cleanup
Google trusts businesses that look real. If your address is “123 Main St” on Facebook but “123 Main Street Suite A” on Yelp, Google gets confused. Confused Google = lower rankings.
We audit and manually fix your Name, Address, and Phone (NAP) consistency across 50+ major directories like Yelp, YellowPages, BBB, and Apple Maps.
Why it matters: Inconsistent citations are one of the most common (and fixable) reasons businesses don’t rank locally.
3. Review Generation
Reviews are the #1 currency of trust. More reviews = Higher rankings = More calls.
We set up automated systems to text your recent customers and ask for a review while the job is fresh in their mind.
The psychology: A customer is 10x more likely to leave a review if asked within 1 hour of job completion vs. 1 week later.
We also monitor and respond to reviews (positive and negative) to show Google you’re an engaged business.
4. Local Landing Pages
If you’re based in Jacksonville but want work in Richlands, you need a dedicated page for Richlands.
We build location-specific landing pages that target “Roofer in Richlands, NC” so you dominate the entire county, not just your backyard.
Timeline: What to Expect
Most clients see measurable Map Pack improvement within 60-90 days.
Local SEO isn’t instant—but it compounds. Every review, every citation, every optimization builds on the last. After 6 months, you’ll wonder why you waited so long.