Privacy Policy

1. Introduction

Victus Digital Marketing ("Company," "we," "us," or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at https://victusdigitalnc.com, use our services, or interact with us in any capacity.

This policy applies to all information collected through our website, services, marketing communications, and any related services, sales, or events. Please read this privacy policy carefully. By accessing or using our services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.

2. Information We Collect

2.1 Personal Information You Provide

We may collect the following types of personal information when you voluntarily provide it to us:

• Contact Information: Name, email address, phone number, mailing address, and business name
• Account Information: Username, password, and account preferences
• Payment Information: Credit card numbers, billing addresses, and bank account details (processed securely through third-party payment processors)
• Business Information: Company name, industry, website URL, business size, and marketing goals
• Communication Data: Correspondence, feedback, survey responses, and support inquiries
• Project Materials: Content, images, brand assets, and other materials provided for service delivery

2.2 Information Collected Automatically

When you visit our website, we automatically collect certain technical information:

• Device Information: IP address, browser type and version, operating system, device identifiers
• Usage Data: Pages visited, time spent on pages, click patterns, referring URLs, and navigation paths
• Location Data: General geographic location based on IP address
• Cookies and Tracking: Information collected through cookies, web beacons, and similar technologies

2.3 Information from Third Parties

We may receive information about you from third-party sources, including:

• Analytics providers (Google Analytics, Cloudflare Analytics)
• Advertising partners and networks
• Social media platforms when you interact with our content
• Business data providers for B2B marketing purposes
• Publicly available sources and directories

3. How We Use Your Information

We use the information we collect for the following purposes:

3.1 Service Delivery

• Providing, operating, and maintaining our services
• Processing transactions and sending related information
• Managing client accounts and providing customer support
• Delivering projects including website design, SEO, and automation services
• Communicating about project status, updates, and deliverables

3.2 Business Operations

• Processing payments and maintaining financial records
• Generating invoices, contracts, and business documentation
• Managing vendor and partner relationships
• Ensuring compliance with legal and regulatory obligations

3.3 Marketing and Communications

• Sending promotional communications (with your consent)
• Personalizing your experience and content recommendations
• Conducting surveys and market research
• Displaying targeted advertisements

3.4 Analytics and Improvement

• Analyzing website usage patterns and performance
• Improving our services, website, and user experience
• Developing new features and service offerings
• Conducting A/B testing and optimization

3.5 Security and Legal

• Detecting, preventing, and addressing fraud and security issues
• Protecting our rights, property, and safety
• Complying with legal obligations and government requests
• Enforcing our terms of service and agreements

4. Legal Basis for Processing (GDPR)

For individuals in the European Economic Area (EEA), United Kingdom, or Switzerland, we process personal data based on the following legal grounds:

• Contractual Necessity: Processing necessary to perform our contract with you or take pre-contractual steps at your request
• Legitimate Interests: Processing necessary for our legitimate business interests, such as fraud prevention, security, and service improvement
• Consent: Processing based on your specific, informed consent (which you may withdraw at any time)
• Legal Obligation: Processing necessary to comply with applicable laws and regulations

5. Disclosure of Your Information

We may share your personal information in the following circumstances:

5.1 Service Providers

We share information with trusted third-party service providers who assist in operating our business:

• Cloud hosting and infrastructure (Cloudflare, AWS)
• Payment processing (Stripe, PayPal)
• Email and communication services
• Analytics and advertising platforms
• Customer relationship management (CRM) systems
• Professional services (legal, accounting, consulting)

5.2 Business Transfers

If we are involved in a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred as part of that transaction.

5.3 Legal Requirements

We may disclose information when required by law, subpoena, court order, or government request, or when we believe disclosure is necessary to protect our rights or the safety of others.

5.4 With Your Consent

We may share your information for any other purpose with your explicit consent.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website:

6.1 Types of Cookies We Use

• Essential Cookies: Required for website functionality and security
• Performance Cookies: Help us understand how visitors interact with our website
• Functional Cookies: Remember your preferences and settings
• Advertising Cookies: Used to deliver relevant advertisements

6.2 Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to refuse or delete cookies. However, disabling cookies may limit your ability to use certain features of our website.

7. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. Retention periods are determined based on:

• The nature of the data and the purposes for processing
• Applicable legal, regulatory, tax, or accounting requirements
• Whether there is an ongoing business relationship
• Statute of limitations for potential legal claims

Client project files and communications are typically retained for seven (7) years following the end of the business relationship.

8. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

8.1 General Rights

• Access: Request access to the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal obligations)
• Portability: Request a copy of your data in a portable format
• Objection: Object to processing based on legitimate interests
• Restriction: Request restriction of processing in certain circumstances
• Withdraw Consent: Withdraw consent where processing is based on consent

8.2 California Residents (CCPA/CPRA)

California residents have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Right to know what personal information is collected and how it is used
• Right to delete personal information
• Right to opt-out of the sale or sharing of personal information
• Right to non-discrimination for exercising privacy rights
• Right to correct inaccurate personal information
• Right to limit use of sensitive personal information

We do not sell personal information as defined by the CCPA/CPRA.

8.3 Exercising Your Rights

To exercise any of these rights, please contact us at [email protected] or call (910) 335-8545. We will respond to verifiable requests within 45 days.

9. Data Security

We implement appropriate technical and organizational security measures to protect your personal information, including:

• Encryption of data in transit (TLS/SSL) and at rest
• Secure access controls and authentication
• Regular security assessments and vulnerability testing
• Employee training on data protection and security
• Incident response procedures
• Secure data backup and disaster recovery

While we strive to protect your information, no method of transmission or storage is completely secure. We cannot guarantee absolute security of your data.

10. International Data Transfers

Your information may be transferred to, stored, and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for such transfers, including:

• Standard Contractual Clauses approved by the European Commission
• Data processing agreements with service providers
• Compliance with applicable data protection frameworks

11. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately at [email protected], and we will promptly delete such information.

12. Third-Party Links

Our website may contain links to third-party websites, services, or applications. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites or services before providing personal information.

13. Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity tracked. Our website does not currently respond to DNT signals. However, you can adjust your browser settings and use the cookie controls described above to limit tracking.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by:

• Posting the updated policy on our website with a new "Last Updated" date
• Sending email notification to registered users for significant changes
• Displaying a prominent notice on our website

Your continued use of our services after any changes indicates your acceptance of the updated Privacy Policy.

15. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

For EEA/UK residents, you also have the right to lodge a complaint with your local data protection authority.